Online marketing is increasingly replacing traditional media as the number one way to engage user attention. With consumers skipping more commercials, ignoring more print ads, and oversaturated with billboards, it takes extra creativity to reach the eyes and mind of a potential customer.
Many elements of online marketing have become common strategies employed by all sizes of businesses. Blogs, Facebook fan pages, and Twitter accounts are frequently used. However, as access to information increases rapidly, it takes more than text to stand out. Video marketing has become the way to put your business head and shoulders above your competition in the eyes of consumers.
Why is video marketing so important? Why should your small business invest its limited resources in this kind of medium? Those are great questions, and here are five reasons that video marketing is key to your success:
Video Translates to Every Platform.
As technology advances, more and more customers are accessing the web from different devices. IPhones, IPads, Andriod devices, laptops, and desktops are all used by people all over the world. The great thing about video is that for a single investment, you can reach users on every platform. Video translates very well, and that makes it a great use of marketing dollars.
Low Cost Compared to Other Media.
Video can be uploaded for free to places like YouTube and Facebook. The only cost is the actual video production (which is worth investing in!). This makes ROI on video one of the best available for any marketing measure. It costs less per consumer reached than any traditional form of advertising.
Easy Sharing = Free Credibility.
Peopleare much more likely to listen to friends and family than a company. Fortunately, this is where online video shines. When viewers like your video, they will comment on it, tell their friends, and possibly even share the video to their own page. This gives you completely free credibility in the eyes of consumers. Rather than having to convince people that you mean what you say, your potential customers convince each other for you!
With many forms of advertising, the demographics you reach are very specific. If you want to reach a broader audience, you end up spending quite a bit more money. With online video, that’s not the case. According to a nationwide survey conducted by Burst Media, 71.6% of web users watch online videos in a given week – and that’s spread throughout the 18 – 54 year old age range. Online video gives you an incredibly wide audience for a low price.
The point of any marketing campaign is to gain sales and new customers. The survey by Burst Media indicates that 18.2% of online viewers say they took action due to an online video – either visiting the company’s site or making a sale. That’s a great conversion rate, especially compared to traditional media advertising! If you want your marketing dollars to make a difference, invest in online video.
To give a real-world example, let’s take a look at a small business that used online video to make a significant difference in their growth and sales success. Blend Tec sells a fairly undistinguished product – blenders. In order to differentiate themselves, they set out to prove that their blenders had more power and worked better than others. They chose to use humorous video to get their point across – and it worked. Their videos have millions of views, and sales are up by 500%.
Blend Tec’s videos don’t feature dazzling acting talent, nor are they particularly long. They simply take unusual items and put it through their blender. Online video doesn’t have to be complicated – in fact, simple is often better. What can your company do with online video today to bring additional growth and success?
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