If you’re just starting to cash in on the holidays, it might be a little late. But if you want to take advantage of Pinterest’s unique appeal for your business, you’re probably just in time.
It’s amazing that after all the talk about Pinterest’s almost unrivaled ability as a social media platform to drive conversions, and appeal to a certain demographic (yes, Pinterest still largely appeals to female consumers), few only a minority of small business ever use Pinterest at all. This interesting infograph from Gryffin Media gives plenty of good reasons to look into Pinterest as a way for small businesses to drive sales. (Click for a larger image)
Courtesy of: Gryffin Media Online Marketing
Many small businesses that use Pinterest use it as a tool to showcase products. However, as in the infograph, you can use it to create a trending topic board, hold contests and other promotions – even sell products through it.
Compared to other social media platforms, Pinterest tends to give better conversion rates. Take the most popular social media site for small business – Facebook. Pinterest has a 50% faster conversion rate, and nearly thrice the ”First Touch Revenue” per click.
With Pinterest being such a force in Social Media, it might pay to give it more than just a look.
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