One of the easiest and time tested methods of attracting customers to your restaurant is through the use of outdoor vinyl banners.

Hanging a vinyl banner outside your restaurant is great for marketing your restaurant to pedestrian and car traffic. Good things to advertise on your vinyl banner are your specials, restaurant hours, and your restaurant’s phone number. In the event that your restaurant will be moving to a new location you can use your vinyl banner to inform people of this and provide the new address. Vinyl banners are also great for if you want to announce a grand opening or that your restaurant is under new management.

A couple weeks ago I was driving home and noticed a vinyl banner outside a restaurant I had never noticed before. I must have driven down this street a thousand times, but never once did I even know there was a restaurant there. What made me notice the restaurant was a large Laker logo on their restaurant’s vinyl banner. The vinyl banner was promoting the restaurant’s happy hour specials during Lakers playoff games. The banner was a huge success for the restaurant. Suffice it to say that the restaurant made more than the cost of the vinyl banner back just from the money my friends and I spent on food and drinks. Plus the place was packed. I don’t know how packed it would’ve been without the vinyl banner, but my friends and I definitely would not have been there so there’s about $200 – $300 the restaurant made specifically due its investment in their Lakers Playoff Happy Hour vinyl banner.

Your vinyl banner is your main marketing tool for attracting people driving or walking by. Unless you are an established restaurant chain like McDonald’s, your restaurant sign is not a very effective marketing tool. It might give the person reading your sign an idea of what kind of food you serve, but you can’t promote your specials or promotions on on your restaurant sign because it is static.

Vinyl banners, while also static, can be replaced by other banners. If there is a big event coming up such as a grand opening, the NBA Playoffs, Super Bowl, March Madness, UFC, etc., you can hang a vinyl banner promoting the event and your specials for the event. When the event is over, you simply remove and replace the vinyl banner with another one.

Remember, your vinyl banner should promote your best deals in order to encouraging people to dine at your restaurant. Your main marketing message should be on your vinyl banner. It’s not a secret that a good chunk of a restaurant’s revenue comes from its regulars. By promoting good deals, you will attract new people to come try your restaurant. Once they are at your restaurant, it’s up to you to deliver with good food and service to turn them into regulars.

Why Vinyl Banners?

The way I’ve been promotion the use of outdoor vinyl banners for marketing your restaurant’s specials and promotions you’d think I own a vinyl factory. While I do have a vinyl collection–records–I assure you I have no stake in vinyl.

I recommend vinyl banners rather than other types of banners or signs because vinyl banners are strong and durable. Vinyl banners are water resistant, they don’t damage easily, and they don’t absorb dirt like fabric does. When a vinyl banner does get dirty, it is very easy to clean.

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