The trade show season is upon us again. For many entreps, the first quarter of the year is a busy one, with conferences and trade shows in dozens of different cities. Our latest guest contributor explains why modular booths make sense compared to other options. They’re a better way to show off your product posters and brochures, don’t you think? - Art
Disclaimer: UPrinting is not affiliated with the author or any of the sites mentioned below. Images and videos found on this page are not owned by UPrinting.com
Though you may think budget and time investment may prevent you from having that coveted custom exhibit of your dreams, you don’t need to sacrifice beautiful design to save costs and setup time. It’s possible to achieve the portability you need to make it out to trade shows. Gone are the days of big clunky exhibits. Modular displays combine the best of both worlds for a trade show display that can fit the needs of any company no matter how big or small.
When you’re looking to stand out among your competitors at a trade show or marketing event the last thing you want is for your exhibit to look like a cookie cutter design, which is the most common misconception about modular booth designs. It’s an urban myth that these exhibits are common looking or boring.
With the right custom tweaks, a modular trade show booth design may be your best option to get a unique design while still having an easy to setup, portable display. There are a number of benefits to using modular exhibits, the most important being portability. With easy setup and dismantle you can attend more shows back to back and with a smaller team of staff and employees.
Versatile Design, Years of Use
Modular booth design offers up the kind of versatility not found with other types of exhibits. For example if you are attending multiple shows, you may find that your company has a different booth space at each trade show.
Modular booths can be reconfigured to fit all kinds of spaces, which means you can use one exhibit system for a multitude of shows, switching between a 10’ x 10’ and a 20’ x 20’ space, or larger! Or take all your display pieces and split them up to attend multiple events at once. Plus if your company represents multiple brands, switch out graphics is quick and easy so there’s no use for multiple exhibits on the road.
Modular exhibits are also a great investment because they are built to grow with your company. When you’re ready to add custom elements or additional accessories, it’s easy to do so. Because graphics are standard sizes they can be replaced quickly, and the state-of-the-art structure is durable enough to be used for years.
Some exhibits need an entire outside team to put them together, sometimes even requiring some carpentry skills. One of the best things about a modular design, is the easy setup. You’ll save money by doing setup in house, with the team already attending the show. Most exhibits have simple instructions and require only a small amount of tools. This means less baggage, and a less confused staff members.
There’s no waiting around for shipments, or dealing with high shipping costs when using a modular booth design. Most of these exhibits pack up small and can easily be traveled with on the road from show to show saving the hassle and cost of shipping or special packaging.
Save Money, Better ROI
The best part about greater portability is the savings in cost. All these positive benefits will lower the cost of attending trade shows, increase the marketing events you attend and increase your return on investment. Plus modular exhibits tend to cost less than fully custom exhibits!
The Art of Small Business is part of UPrinting.com. UPrinting.com offers a wide variety of print products all easily customizable down to the quarter-inch with a unique, industry-acclaimed design tool. Get instant quotes with our one-of-a-kind online calculator. All orders are manually proofed by living, breathing, human beings (remarkable really)! Order your FREE stock sample kit today!