Whether your company sells or services heating and air conditioning units, your challenge is marketing your company to potential customers. Of course, this is true of any industry, but an advantage for heating and air conditioning companies is the huge potential customer base–any building with ventilation is a potential customer. How do you reach these potential customers?
Of the marketing channels readily available to you–email marketing, internet marketing, and direct marketing–direct marketing is your best bet for marketing your products and services to dwellings and other buildings. Unlike the other forms of marketing, direct mail marketing is delivered to physical locations, thus it’s ideal for marketing heating and air conditioning services or products. You may elect to go through other marketing channels as well, but for the purposes of this article, I will focus on direct marketing.
Affordable promotional materials like postcards and door hangers from UPrinting™ are great direct marketing products for promoting your heating and air conditioning services to potential customers. Direct marketing is a time tested approach and is proven to get results. Your promotional material should extend an offer that your target customers can’t resist. The goal is to entice the reader to take immediate action. To build credibility with the customer, be sure to also include information that tells the reader a bit about your company. This can be as simple as saying “For more information go to [your website].”
In addition to providing your contact information on the promotional material, it is highly recommended that you direct your target customers to a landing page. The landing page can continue the communication and/or collect valuable information from the potential customer.
Be sure to take the time and create a marketing plan. Determine how much money is in your budget for marketing and how often you will be able to mail promotional material. For example, if you are sending postcards to 1000 people, how many times per month can you afford to market to them?
After coming up with what you want to include, the next step is designing your promotional material. If you don’t have a design for your postcard, don’t worry. Our Easy Design Tool allows you to create your own custom postcards design online. You don’t need any files. Start from scratch and create a postcard promoting your company in minutes. If you are looking for a very specific design and require design services for your marketing campaign, you can setup a one-on-one design session and have our designer create exactly what you are looking for.
UPrinting™ also offers direct mailing services. Set printing specifications and confirm direct mailing options for your postcards. Opting to use a direct mailing service saves you time, ensures your promotional material will be shipped faster and it also saves you money–when using direct mailing, you are no longer shipping the postcards to yourself so there is no shipping fee and you save by paying bulk mail postage rates. You can use your own mailing list or you can purchase a mailing list that meets your needs. UPrinting™ offers lists that can be defined by geographic location and demographic.
If you don’t have a mailing list and don’t want to purchase one, door hanger marketing is an extremely economical way to promote your heating and air conditioning company. You are targeting homes and door hangers ensure that your message is delivered to the home owner or current occupant. Door hangers cannot be ignored, this makes them an effective marketing tool. Door hangers also save you on postage and are easy to distribute. Simply assign a group of people to go door-to-door distributing your door hangers. Since they’re distributing door hangers, these people don’t even need to knock.
The hardest part of your direct marketing campaign is getting started. If you are having trouble getting started with your campaign, check out our postcard design tips for inspiration.
What are you waiting for? Get the ball rolling and start your marketing campaign today!
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