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Business cards don’t just have to be your contact information on a piece of card stock. They can actually do some of your selling for you, and this translates to less work for you.
Just because business cards are so small and cheap to produce doesn’t mean that they can’t have a lot of sales power. Think of them as small advertisements, and you will see that these little pieces of paper have a lot more potential.
Many people don’t even think about using the reverse side of a business card. Hey! It’s there, use it! You instantly double your ad space, and you don’t have to clutter up the front of your card.
Here are five ways you can get more out of your business cards:
1. Explain What You Do – Really
You are not just a landscaper, hair stylist or owner of the local bakery. What makes you better than your competitors? Why should a prospect call you instead of the other guy? Here are some ideas:
a. Do you specialize in a certain niche?
b. Do you provide the fastest results?
c. Is your service of a certain caliber?
d. Do you offer the best bargains?
e. Are you open longer hours?
Keep in mind that you only have the space of your conveniently small business card, so keep the description of your business short. A carefully worded phrase or sentence can provide plenty of information.
2. Free Offer or Guarantee
They have your card, they know what you do – so now what? Let them know your products or services are so good that you will let them try them out risk-free. State that your business offers free trials, free samples or low price guarantees. Free quotes fall into this category because they give the prospect a reason to call you without risking anything.
3. Coupons or Special Discounts
Consumers love a deal. Coupons and discounts are offered in print ads all the time – why not incorporate them into your business cards? The key here is to use an offer that won’t expire, that will encourage people to buy your products or services and will not cause your business to go broke. Here are some examples:
a. First-time customers get a free ____.
b. Seniors save 10% every Tuesday.
c. Refer a friend and get 50% off your next purchase.
4. Getting People to Your Website
These days, it’s important for virtually every company to have some sort of business website. Once you’ve got your website, you of course want to advertise it offline as well. This means including your website address in brochures, ads, signs and you guessed it, your business cards.
But you don’t want to stop there. Let people know why they should visit your website. Can they sign up for a free trial, get a free sample or subscribe to your free e-newsletter that will alert them of upcoming sales?
Once they visit your website for the free stuff, you can collect their contact information and be able to follow up with them. You are building your own prospect list without having to buy leads. Imagine that!
5. Let Others Do the Selling for You
Rather than say how good you think you are, let others do the talking. Include awards, reviews or testimonials from other people (with permission of course). If you’ve received publicity, include an “As seen on ___.” If your start-up is new and you don’t yet have recognition from others, get on it! There’s someone in this world who loves you…
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