by Arthur | January 26, 2012
Marketers are often accused of perpetuating stereotypes, some of them negative. Those accusations are arguably true. However, I’d go a step further and argue that a good marketer is understands which stereotypes actually have something to them and do in fact, point the way to real trends. A better marketer would be able to discover [...]
by Arthur | January 24, 2012
Raising capital is a problem all entrepreneurs need to deal with even before they can get started. It’s not just about raising enough cash for plant assets like space, equipment, and other big-ticket purchases. Startups as a rule-of-thumb need enough capital to cover operating costs including utilities, maintenance, salaries and expenses related to the cost [...]
by Guest | January 20, 2012
Starting a blog is a simple way to reach out to customers. However, maintaining a blog in a way that builds lasting relationships with your readers is where most business bloggers fail. Guest blogger Scott Hersh gives us some insights on how to avoid this common pitfall.- Arthur Most blogs fit into one of two [...]
by Arthur | January 18, 2012
The recent shelving of HR. 3261, better known as the Stop Online Piracy Act (SOPA) is undoubtedly the best news for US-based small businesses since the beginning of 2012. It would be hard to exaggerate the magnitude of the effect SOPA’s implementation would have been on not just on online commerce, but on all the [...]
by Arthur | January 13, 2012
In the first part of this series, we discussed how distractions at work are costing businesses, as well as why you should take account of it. You don’t need to have Michael Scott for a boss to know just how bad it can get: You can’t have a discussion about office distractions without bringing up [...]
by Arthur | January 12, 2012
Ever feel distractions at the office keep you from doing work that’s really important? You’re not alone. A 2007 study stated that American workers spend an average of 45 hours at work a week, with 15 of those hours self-reported to be “unproductive”. Another study conducted the same year study by Basex estimated that distractions [...]
by Guest | January 3, 2012
Despite the economic downturn of the last few years, small businesses have still been cropping up left and right. The financial woes of the country haven’t dampened the entrepreneurial spirit the country is known for. But starting a business from scratch is hard. It takes a lot of work, dedication, and patience, not to mention a lot of time and money. Buying an existing business isn’t exactly going the easy route, but it may at least be easier. Here’s how.
by Arthur | December 20, 2011
Having a Secret Santa at the office can be a fun way to build camaraderie and boost morale. However, it can be a pretty stressful experience. I once had a coworker who was in tears, agonizing over what to get our boss (don’t worry, she’s fine now). Unless you’re some sort of sociopath, feeling some [...]
by Arthur | December 14, 2011
By now you would already have laid out plans for next year, or will be fumbling around trying to figure things out. If you’re in the latter category, we’ve come up with a few quick tips on things you should think about when planning for the New Year. Know How To Set Goals. We’ve touched on this [...]
by Arthur | December 9, 2011
Few companies today can afford to ignore corporate social responsibility. So they do one of two things- either they actually become socially responsible, or they spend money so that they look like they are. For example, advertising dollars spent on maintaining an environmentally-friendly image far outweigh the amount spent on pollution reduction research at [...]
